How to present your spring products attractively

Ideas for artisan producers, farm shops, independent retailers, spirit merchants and distilleries

Spring 2026 is all about pastel shades, sustainable materials and natural designs. If you want to create emotional shopping experiences in your bricks-and-mortar shop and present your spring products to their best advantage, focus on coherent themed displays, sustainable packaging and targeted cross-selling. With bottles, jars and matching accessories from the World of bottles range, you can implement these trends simply and effectively.

Spring trends 2026: colours, materials and emotions in focus

Colours

This year, pastel and natural tones such as blue, mint, lavender and rose take centre stage. The trend colour “Cloud Dancer” – a creamy off-white – is particularly noteworthy. It brings freshness and lightness to any display area and pairs perfectly with natural materials.

Materials

Spring 2026 is defined by sustainability. Recycled glass, wood, rattan and raffia are on trend and reflect many customers’ desire for environmentally conscious, long-lasting products. Sculptural or delicate glass objects – such as decorative bottles, vases or storage jars – become real eye-catchers and highlight craftsmanship and regionality.

Emotions

Customers increasingly seek emotional shopping experiences: harmoniously staged product worlds that tell stories about regional products are gaining importance. Thoughtful decoration with spring accessories and lovingly designed labels invites customers to linger and discover the variety you offer. Use these trends to showcase your spring products with our bottles, jars and suitable accessories, and sustainably enhance the shopping experience for your customers.

Step by step to a successful spring display

Shop window and entrance: first impressions count

Your shop window and entrance area are your business card and spark customers’ curiosity from the outside. Create a fresh spring atmosphere and invite people to browse – with just a few touches and the right products, you can achieve a welcoming ambience.

Start with large WECK jars or classic bottles, which are ideal as vases for blossoming branches and spring flowers. The effect is especially appealing when you combine different sizes and shapes. Arrange decorative jam jars or swing top bottles with your products in small groups on wooden crates or trays. A triangular arrangement adds dynamism and draws attention to your spring offers.

Enhance the natural effect with seasonal decorations such as moss, wooden discs, raffia or fabric ribbons in gentle pastel shades. Small details like coloured fabric covers and lovingly designed labels give your products an individual touch and strengthen your brand identity.

Suitable products from the World of bottles range:

• Large and classic WECK jars for flower arrangements
• Swing top bottles in green or clear
• Decorative jam jars in various sizes
• Fabric covers and labels in trend colours for that special touch

Themed tables and promotional displays: invite customers to sample and buy

Themed tables and promotional displays are the perfect stage in spring to make your products tangible and encourage purchases. Seasonal experience worlds that appeal to all the senses and invite customers to reach out are particularly successful.

Miniature liqueur bottles or syrup bottles are also ideal for evoking spring feelings. Arrange them as gift sets in decorative boxes or on rustic wooden and metal trays – perfect as gifts or as a treat to bring along to the next outdoor brunch.

Add accents with matching accessories: labels in current trend colours, fabric covers and small herb pots create an authentic spring atmosphere and inspire enjoyment. Such details increase the perceived value of your products and make your range even more attractive to customers.

Recommended products from the World of bottles range:

• Miniature liqueur bottles (e.g. 50 ml or 100 ml) for samples and gift sets
• Honey jars, chutney jars, small round jars for jams and spreads
• Fabric covers and attractive labels as thoughtful details

Shelf design and cross-selling: create clarity and encourage impulse purchases

A clear and attractively designed shelf is key to presenting your spring products effectively and encouraging impulse buys. Make use of spring trends and focus on clear structures and a well-thought-out product arrangement.

Group your products by colour or theme – for example, as a “pastel spring” with jars, bottles and decorations in gentle shades. This creates a harmonious overall impression and makes it easier for your customers to navigate your range. Coordinated sets of jam jars, juice bottles and attractive accessories are especially appealing when presented together.

Make targeted use of cross-selling opportunities by placing suitable spring products directly next to each other – for example, jams next to fresh bread or miniature liqueur bottles alongside regional specialities. This creates additional buying incentives and draws your customers’ attention to complementary products.

Stackable storage jars are ideal for creating space-saving yet decorative pyramid-shaped arrangements. This type of presentation catches the eye and signals abundance and variety. Enhance your shelves with tasting stations featuring mini bottles or small jars, so customers can try new varieties directly and experience the quality of your products for themselves.

Suitable products from the World of bottles range:

• Stackable storage jars for flexible display options
• Set offers: small jars with sample portions as an introduction to your product range
• Mini bottles for samples and tastings directly at the shelf

Conclusion: successful spring presentation

With the right bottles, jars and accessories from the World of bottles range, you can stage your spring products effortlessly and with real impact. Make use of current trends, choose sustainable materials and tell stories about your products – this way, you create emotional shopping experiences and sustainably increase your sales.